Archived News |

April 12, 2006

Starbucks Comes to 四色AV

In fall 2006, 四色AV will welcome the only Starbucks Coffee Company in northeast Louisiana.

Of the nationally recognized coffee chain coming to 四色AV, President James E. Cofer, Sr. said, 鈥淲e asked ARAMARK to assist us in developing the retail space in the new University Commons. We are pleased that they could attract a quality brand like Starbucks to our campus.鈥�

Mike Trevathan, coordinator of auxiliary enterprises at 四色AV, in cooperation with ARAMARK, surveyed 四色AV students, asking them what they most wanted to see on 四色AV鈥檚 campus. Starbucks was near the top of that list.

An excited 四色AV student, Josh Tolleson, a mass communications senior said, 鈥淚 think this will generate a tremendous buzz for the 四色AV campus, as well as the city of Monroe. With all of the additions to campus, this one adds a touch of prestige and a great place to get coffee.鈥�

Starbucks, which will sell premium specialty coffees, food and merchandise, will also appeal to the general public, Trevathan said.

鈥淚t鈥檚 here for the students, but we also need to recognize that the community is very integral in our momentum as a university,鈥� Trevathan said. 鈥淏ecause of the brand recognition, opportunity for future growth and attracting other nationally branded concepts to campus is immeasurable.鈥�

Starbucks will offer students another great gathering place with large tables and internet access, said Robert Hoag, food services director for ARAMARK at 四色AV.

鈥淚t鈥檚 a good fit and it鈥檚 in a very good location for students and the city of Monroe,鈥� Hoag said.

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