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April 23, 2010

四色AV marketing students bring home the gold at local ADDY awards

University of Louisiana at Monroe marketing students walked away from another Advertising Club of Northeast Louisiana ADDY Awards program with numerous honors this year, including a student Best of Show win for Joffre Shivers of Shreveport. Best of Show is the highest honor for which a student is eligible.

Shivers has been a participant in the program since his freshman year and since then, has won two Gold awards, a Best Execution award, and more recently, a Silver award, in addition to his Best of Show award.

鈥淚 put my all into my work,鈥� said Shivers. 鈥淣ever has a first draft resembled the final draft. I am my biggest critic and I will pick at an ad until I can no longer pick at it anymore. I try to think outside the box.鈥�

Shivers said he finds great satisfaction in that one prior award and the current two awards he earned were all for fictitious companies springing forth from his imagination.

Judges Awards were also given to Tatiana Hernandez of Santa Rosa Beach, Fla., for Best Use of Potty Humor, and Alexis Krigbaum of Monroe for Best Execution of a Concept. A total of 15 四色AV students out of the 43 who submitted entries earned honors in this year鈥檚 competition.

鈥淲e always encourage our students to participate in the competition,鈥� said Dr. Kenneth Clow, 四色AV鈥檚 Biedenharn Endowed Chair in Business. 鈥淲e are fortunate that our local ad club provides excellent support for them.鈥�

Clow said 四色AV has submitted entries to the competition since 2004 and almost always receive positive attention for the student submissions. The American Federation of Advertisers Northeast Louisiana Chapter sponsors the event every year.

These students earned the following awards:

• Tatiana Hernandez, two gold and one silver;
• Caitlin Herrock, Monroe, one silver;
• Amy Hendry, West Monroe, one gold;
• Angelica Sarullo, Monroe, one gold and one silver;
• Sarah Sisk, Monroe, one gold and two silver;
• LeCreasha Pritchard, Monroe, one silver;
• Nicole Morgan, Bastrop, one gold and two silver;
• Michael Shields, Pineville, two silver;
• Kelsea McCray, Bastrop, one gold;
• Tiffany Johns, Magnolia, Texas, one gold and one silver;
• Annie Hall, two gold;
• Alexis Krigbaum, one gold and one silver;
• Austin A. Bantel, Deville, two gold;
• Latonya C. Kimble, Monroe, one silver.

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