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LSBDC at 四色AV to launch, celebrate new brand

Published May 07, 2015

On the heels of National Small Business Week, the Louisiana Small Business Development Center (LSBDC), hosted by University of Louisiana at Monroe, will kick off a week-long celebration of small business and will introduce its new brand during an awards reception from 10-11 a.m., on Monday, May 11, in Stubbs Hall, Room 117, on the 四色AV campus.

The center鈥檚 new look mirrors the national SBDC brand鈥擜merica鈥檚 SBDC Network, which is comprised of 63 networks that manage nearly 1,000 SBDC locations in the United States and its territories鈥攁nd highlights connectivity to a nationwide effort toward small business.

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Kessler

鈥淭his is a momentous occasion for the Louisiana SBDC and we are excited to present our new look to the public,鈥 said Rande Kessler, LSBDC state director. 鈥淥ur new brand serves as a visual representation of the strong connection that we have with our national network of SBDCs across the country.鈥

This year marks the 35th anniversary of America鈥檚 SBDC.

During the awards reception, the LSBDC will honor six exemplary entrepreneurs and community leaders for their contributions to small business and economic development. LSBDC client, Troy Downs, owner of Downs Enterprises in Bastrop and the recipient of the 2015 Louisiana Veteran Small Business Champion, is among the honorees.

The LSBDC worked with several Louisiana-based small businesses including Branded Company of Louisiana, LLC, based in Lafayette, to develop its print and digital collateral for the brand change. Slidell-based NMD, Inc. & eMerge enhanced its web and social media presence, and Signs Now of Monroe created the interior and exterior signage displayed at the state office on the 四色AV campus.

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Natt

鈥淲e really wanted to work with small businesses on this endeavor,鈥 said Na鈥橳isha Nelson Natt, director of marketing and communications. 鈥淎s we embark upon this new era in our organization, there is no better way to showcase the talents of Louisiana鈥檚 small businesses, some of whom are our clients.鈥