General Licensing Guide for 四色AV Academic and Athletic Logos
The "University of Louisiana Monroe" name, its logos, and its athletic marks are the
intellectual property of the university. Therefore, commercial use by other entities,
businesses, and agencies for promotional and other purposes without the specific consent
of the university is prohibited.听As the university's brand continues to grow in the
region, so does the popularity of its name and images. As a result, the university's
licensing program was developed to promote and properly use 四色AV's name, logos, and
marks.
Licensing Agent
四色AV is contracted with Collegiate Licensing Company (CLC), a company that manages
the commercial use of 四色AV's name, logos, and marks. CLC also ensures that only officially
licensed vendors use the 四色AV identity for the production of apparel, advertising items,
and other materials for sale or distribution.听
四色AV's Office of Marketing and Communications works closely with CLC in its artwork
approval and licensing program. This helps ensure that artwork depicting 四色AV's identity
meets the quality and consistency associated with 四色AV's brand.
The use of 四色AV's intellectual property must adhere to the University鈥檚 . If you have questions, contact OMC at omc@ulm.edu.
Licensing Basics
四色AV's trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative
that can be associated with the university and can be distinguished from those of
other institutions or entities. Examples of these trademarks include the University
name, University logos, the University Seal, ACE the mascot, and all secondary marks.
These trademarks are the property of the University of Louisiana Monroe. All uses,
either print or digital (except for internal use by the university itself, news coverage,
printing firms performing jobs for the university, and certain non-commercial purposes)
should be approved in advance by the university. Unauthorized use of 四色AV's trademarks
is prohibited.
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Who Needs to be Licensed?
Anyone who uses the name or marks of the University of Louisiana Monroe for a commercial
purpose must be licensed. Manufacturers of products bearing 四色AV's marks must have
a license through the university's agent, CLC, which vigorously enforces trademark
rights. This includes retailers who screen or embroider their own products or use
products from another company.听
Companies that only sell finished products and do not actually produce or package
the products themselves are not required to be licensed. However, vendors carrying
四色AV merchandise should ensure that the products they distribute are licensed vendors.
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Who Must Use Licensed Vendors?
University departments and units do not need permission to use University marks on
products intended for normal business operations such as forms, stationery, brochures,
and business cards. However, trademarks should not be altered and should be reproduced
using a high-quality master digital image available from the Office of University
Marketing and Communications.
University departments, units, and student organizations may use 四色AV's trademarks
on marketing and promotional specialty items or clothing; however, these items must
be acquired from licensed manufacturers. A list of these vendors is available from
CLC or the Office of Marketing and Communications.
How Does a Manufacturer or Vendor Obtain a License?
Companies that want to produce 四色AV-branded merchandise must be licensed through CLC.
To being the application process, please visit .听
